Why is Social Media important for your small business?

In a world consumed with social media, you as a business, have a unique ability to reach your customers through this type of channel. Not only is it a great opportunity, but it takes experience to have the proper skills to put a brilliant social media marketing strategy together.

In fact, content marketing costs 62 percent less than traditional marketing and generates 3 times more leads. Content marketing continues to prove its value into 2019, especially for small businesses with a small marketing budget.

1 out of 5 small business owners don’t use digital marketing yet and 37% of small businesses plan to increase their digital marketing spend in the next 12 months. We are here to help you build your social media campaign. Surprisingly, 1 out of 10 small business owners don’t invest in any kind of marketing for their business.

What are the Benefits of Social Media Marketing?

1. Increased Inbound Leads

When it comes to marketing your business on social media, your traffic is typically limited to your normal, loyal customers. Most of the people searching for the same keywords you’re ranking on are most likely people familiar with your brand. If you fail to implement a social media strategy as part of your marketing strategy, you’re most likely going to have a difficult time getting exposure with anyone outside of your loyal clients. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

2. Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

3. Higher Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn't directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let's face it, everyone uses Google to find information, and they likely won't navigate past page 1 because their answer normally is on the first page of results. If your business website isn't ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business's social media profile intriguing and credible. Once you begin posting quality content, you'll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back - which will help to directly increase search engine rankings.

4. Increased Brand Loyalty

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand's products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980's and the early 2000's, millennials are the largest generation in US history -- and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.

5. The Potential for Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader - it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

6. Better Communication Channels

Small Business Marketing Statistics

  • 61% of small businesses invest in social media marketing

  • 1 in 5 SMBs doesn’t use digital marketing yet

  • 37% of small businesses plan to increase their digital marketing spend in the next 12 months

  • 47% of small business owners handle marketing efforts on their own

What does our Social Media process look like?

Initial Strategy Call

Step 1

We want to learn what your goal is on social media. We put you on a call with us to learn what you're looking for, talk about pricing and timelines.

Customer Profile/Buyer Persona Creation

Step 2

We put together an extensive customer profile/buyer persona with you, which will allow us to target your exact customer leading to a higher amount of revenue growth.

Idea Creation

Step 3

We put together an extensive amount of market data that will give us more insight into what your consumers are wanting! This saves both us and you time.

Client Input

Step 4

We review what we've created, how it's going to be implemented and what your thoughts are.

Final Launch

Step 5

After everything is created and perfect, it's go time!


Caleb is super helpful and always goes above and beyond to provide the best services to his clients! Choosing CRoche Consulting would be the best decision you could make!
— Bailey Holland, Owner of BH Photography