What is SEO (Search Engine Optimization)?


SEO is an acronym for “Search Engine Optimization” or “Search Engine Optimizers.” The best way to think of a search engine is as a website that you visit to either type or speak a question into and then suddenly, you get a bunch of resources and links to webpages that match your question and might even provide a fully accurate explanation to your question. The question is, have you ever stopped to consider what's behind this magical act of matching questions to answers instantly?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

It’s important to know that SEO is a super touchy topic and we recommend reading this great article about SEO by Google here, and we’ve added some key highlights from the article below:

  • “Be wary of SEO firms and web consultants or agencies that email you out of the blue.”

  • “No one can guarantee a #1 ranking on Google.”

  • “Be careful if a company is secretive or won't clearly explain what they intend to do.”

The goal of a good Search Engine Optimization campaign is to increase your overall clicks, impressions, average click through rate and average search position. When Google starts to recognize your website as a valid, informative website and you have the necessary keywords in place, you will begin to start ranking higher, which typically leads to increased awareness in google searches.


Why do I need Search Engine Optimization?


Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.

We offer a free SEO Audit Tool that will perform a detailed SEO, site analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. This SEO Analyzer is ideal for anyone who want to improve their own sites.

If you’d like to learn more about how we can help you improve your Search Engine Optimization, contact us here


Why are Keywords Important?


Google defines “Keywords” as:

  • Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

  • The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.

  • When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.

  • A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position.

  • You can add match types to your keywords to help control which searches your ad can be matched with.”

In an article by Entrepreneur.com, they explain exactly how to pick your first SEO Keywords and it’s a great article to help you learn how to get started on your own with Search Engine Optimization. You can read the article here.


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