Traffic Generation Ideas: Pay-per-Click (PPC) Advertising Campaigns

Traffic Generation Ideas: Pay-per-Click (PPC) Advertising Campaigns

What is Pay-per-Click Advertising?

Advertising through the PPC method allows you as a business owner to place ads with keyword

usage within search engine result pages, of course, for a price. The goal of PPC is to help

website business owners attract targeted customers. Target customers are those that are

already looking for your product offerings or the similar; this helps you by putting your ads and

business in front of those who are most likely potential buyers. The goal of PPC methods of

advertising is to provide you, the site owner, to control your budget while still gaining

maximum site exposure.

Read More

The Ultimate Squarespace SEO Guide

The Ultimate Squarespace SEO Guide

You’ve designed your Squarespace site and are thinking about launching it, but you’ve always heard about Search Engine Optimization and want to make sure your website pops up on google, so you’re now super confused.

Don’t worry! We’ve got you covered! Below is a recommended list of action items to do during the pre-launch, launch and post-launch of your website!

Read More

Hubspot Publishes 2019 Instagram Engagement Report

Hubspot Publishes 2019 Instagram Engagement Report

Instagram is always changing, whether it’s algorithm updates or new best practices, it can be difficult to stay on top of everything that's coming out with this important social media platform.

Luckily for us— Hubspot has got a ton of data. They partnered with the analytics experts at Mention to bring us the latest Instagram analytics. Throughout this report, you’ll learn how successful businesses are using the platform, and what you need to know to stay ahead in 2019.

Read More

Client Spotlight: Chris Rettman, Chris Paul Photography

Client Spotlight: Chris Rettman, Chris Paul Photography

We sat down to talk with one of clients and trusted client partners, Chris Rettman with Chris Paul Photography, to have a chance to show how hard he hustles, what the photography industry is really like, and why you should choose Chris when it comes to hiring a photographer for any occasion. Check out his facebook here.

Chris has done some amazing things, has an amazing eye for creating great photo moments and has had some big time shoots, which we’ll leave for you to ask him about.

Read More

What does a Digital Marketing Consultant Do?

What does a Digital Marketing Consultant Do?

Digital marketing is an umbrella term that’s used to describe various forms of marketing that are done online.

This includes, but is not limited to, Web Design and Development, Geofencing, search engine optimization (also known as SEO), and Paid Media such as Google Adwords, Facebook/Instagram advertising, and (YouTube) video advertising.

Digital marketing allows businesses to leverage different online channels to better target their customers and prospective customers. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their customers and prospective customers.
Each channel is designed for different audiences and offer various targeting methods.

Read More

Why Digital Marketing is the Key to your Business's Growth

Why Digital Marketing is the Key to your Business's Growth

Let’s just accept it. The entire world has gone digital. Let’s consider some important facts:

·      People spend 30% of their entire time using their smartphones.

·      51.6% of the population in the whole world has access to Internet services.

·      An average human being checks his/her smartphone about 80 times a day to scroll his/her social media feeds.

Read More

Why is Marketing Important for your Small Business?

Why is Marketing Important for your Small Business?

In a world consumed with social media, you as a business, have a unique ability to reach your customers through this type of channel. Not only is it a great opportunity, but it takes experience to have the proper skills to put a brilliant social media marketing strategy together. 1 out of 5 small business owners don’t use digital marketing yet and 37% of small businesses plan to increase their digital marketing spend in the next 12 months. We are here to help you build your social media campaign. Surprisingly, 1 out of 10 small business owners don’t invest in any kind of marketing for their business.

Read More

May 2019 - Digital Marketing FAQs for the Small Business Owner

May 2019 - Digital Marketing FAQs for the Small Business Owner

It’s the beginning of summer and you’re probably trying to figure out what new marketing strategies you’ll need to implement to get some new summer customers!

The goal of CRoche Consulting is to not only provide an effective space for small businesses to market their companies cost-effectively, we also want to be an educational resource for you to learn more about digital marketing and how you can use it to your advantage.

Since this is the first month of our Digital Marketing FAQs for Small Business Owners, we’ll cover some very basic questions:

Read More

Current Trends in Marketing for 2019

Current Trends in Marketing for 2019

You can google “How should I market my small business” or “What are the best marketing strategies for my small business” and honestly, it will add TONS of grey hairs and stress you the more you research. (Don’t get me wrong, I’m not advising to never research marketing trends ever, because that isn’t smart either.. I’m solely trying to touch on the simple fact that sometimes reality is farther away than we realize.)

Read More

Data is Important - Why you should learn how to use our data better

Data is Important - Why you should learn how to use our data better

Are you letting your data put you to work instead of putting your data to work? Are you having trouble understanding what all the data you have means?

We get it, we live in a world that is now data rich and implementation poor. There is SO much available data for your business to collect, but it’s essentially worthless unless you are able to use it for your benefit. I’ve seen too many businesses get sucked into analyzing certain data points that are irrelevant to their business.

Read More

100 SEO Tips for your Small Business Website

100 SEO Tips for your Small Business Website

1. Recognize the importance of web traffic. SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take necessary steps in SEO and attain it.

Read More