Hubspot Publishes 2019 Instagram Engagement Report

Hubspot Publishes 2019 Instagram Engagement Report

Instagram is always changing, whether it’s algorithm updates or new best practices, it can be difficult to stay on top of everything that's coming out with this important social media platform.

Luckily for us— Hubspot has got a ton of data. They partnered with the analytics experts at Mention to bring us the latest Instagram analytics. Throughout this report, you’ll learn how successful businesses are using the platform, and what you need to know to stay ahead in 2019.

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Client Spotlight: Chris Rettman, Chris Paul Photography

Client Spotlight: Chris Rettman, Chris Paul Photography

We sat down to talk with one of clients and trusted client partners, Chris Rettman with Chris Paul Photography, to have a chance to show how hard he hustles, what the photography industry is really like, and why you should choose Chris when it comes to hiring a photographer for any occasion. Check out his facebook here.

Chris has done some amazing things, has an amazing eye for creating great photo moments and has had some big time shoots, which we’ll leave for you to ask him about.

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What does a Digital Marketing Consultant Do?

What does a Digital Marketing Consultant Do?

Digital marketing is an umbrella term that’s used to describe various forms of marketing that are done online.

This includes, but is not limited to, Web Design and Development, Geofencing, search engine optimization (also known as SEO), and Paid Media such as Google Adwords, Facebook/Instagram advertising, and (YouTube) video advertising.

Digital marketing allows businesses to leverage different online channels to better target their customers and prospective customers. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their customers and prospective customers.
Each channel is designed for different audiences and offer various targeting methods.

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Why Digital Marketing is the Key to your Business's Growth

Why Digital Marketing is the Key to your Business's Growth

Let’s just accept it. The entire world has gone digital. Let’s consider some important facts:

·      People spend 30% of their entire time using their smartphones.

·      51.6% of the population in the whole world has access to Internet services.

·      An average human being checks his/her smartphone about 80 times a day to scroll his/her social media feeds.

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Why is Content Marketing Important for your business?

Why is Content Marketing Important for your business?

Bеfоrе we gеt intо whу Content Mаrkеting iѕ imроrtаnt, lеt’s undеrѕtаnd what thе wоrd “Cоntеnt marketing” means.

WHАT IЅ CОNTЕNT MАRKЕTING?

If 10 content marketing experts wеrе asked tо dеfinе their fiеld you might rесеivе 10 unique dеfinitiоnѕ, but thеу will all likеlу роint back tо thе ѕаmе соrе соnсерt.

Cоntеnt mаrkеting iѕ about information, in other wоrdѕ, Cоntеnt marketing is a mаrkеting ѕtrаtеgу thаt revolves аrоund thе сrеаtiоn, рubliсаtiоn, and diѕtributiоn of соntеnt tо a tаrgеt аudiеnсе in оrdеr tо bring new trаffiс (аnd therefore nеw customers) tо your buѕinеѕѕ. This iѕ аlmоѕt аlwауѕ dоnе оnlinе through the use of social mеdiа, Wеbѕitеѕ аnd vidеоѕ, аnd еbооkѕ аnd other dоwnlоаdаblе оr intеrасtivе tооlѕ thаt ѕhаrе уоur brаnd аnd еxреrtiѕе with уоur idеаl buyer.

Tо help уоu bеttеr undеrѕtаnd thе imроrtаnсе of content mаrkеting, wе’vе put tоgеthеr a liѕt оf thе tор аdvаntаgеѕ thаt соntеnt mаrkеting can рrоvidе your buѕinеѕѕ:


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Why is Marketing Important for your Small Business?

Why is Marketing Important for your Small Business?

In a world consumed with social media, you as a business, have a unique ability to reach your customers through this type of channel. Not only is it a great opportunity, but it takes experience to have the proper skills to put a brilliant social media marketing strategy together. 1 out of 5 small business owners don’t use digital marketing yet and 37% of small businesses plan to increase their digital marketing spend in the next 12 months. We are here to help you build your social media campaign. Surprisingly, 1 out of 10 small business owners don’t invest in any kind of marketing for their business.

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May 2019 - Digital Marketing FAQs for the Small Business Owner

May 2019 - Digital Marketing FAQs for the Small Business Owner

It’s the beginning of summer and you’re probably trying to figure out what new marketing strategies you’ll need to implement to get some new summer customers!

The goal of CRoche Consulting is to not only provide an effective space for small businesses to market their companies cost-effectively, we also want to be an educational resource for you to learn more about digital marketing and how you can use it to your advantage.

Since this is the first month of our Digital Marketing FAQs for Small Business Owners, we’ll cover some very basic questions:

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Current Trends in Marketing for 2019

Current Trends in Marketing for 2019

You can google “How should I market my small business” or “What are the best marketing strategies for my small business” and honestly, it will add TONS of grey hairs and stress you the more you research. (Don’t get me wrong, I’m not advising to never research marketing trends ever, because that isn’t smart either.. I’m solely trying to touch on the simple fact that sometimes reality is farther away than we realize.)

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Data is Important - Why you should learn how to use our data better

Data is Important - Why you should learn how to use our data better

Are you letting your data put you to work instead of putting your data to work? Are you having trouble understanding what all the data you have means?

We get it, we live in a world that is now data rich and implementation poor. There is SO much available data for your business to collect, but it’s essentially worthless unless you are able to use it for your benefit. I’ve seen too many businesses get sucked into analyzing certain data points that are irrelevant to their business.

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100 SEO Tips for your Small Business Website

100 SEO Tips for your Small Business Website

1. Recognize the importance of web traffic. SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take necessary steps in SEO and attain it.

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How does goal setting help my business?

How does goal setting help my business?

It’s a common question that we get asked: “Do I really need to set goals for my business?”

Our answer is that it’s essential to goal set for your business. Aligning your companies mission along with your goals will help you stay motivated within your company. We are here to help you goal set, prevent burnout, and build systems to grow your business. Click here to set up your free consultation!

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