About

Specialties: Marketing Strategy, Social Media, Dad Jokes

Hometown: Springfield, MO

Voice: Pioneer

Computer: HP laptop

What apps, gadgets or tools can’t you live without? Stitcher, Reddit, Gmail, Google Calendar, a Pilot Precise V5 RT pen, a pocket knife and a handkerchief.

What’s your best shortcut or life hack? Always add peanut butter to ramen noodles. And, if possible, an egg.

Best advice you’ve ever received? There is a decision between every thought and action. If you take control of those decisions, you take control of your life.

What’s your hidden talent? Winning that game at the fair where you shoot the water into the clown’s mouth.

Where’s your favorite place to work remotely?Nichols Hills Starbucks.

What are you learning right now? How to be more content.

How do you recharge or take a break? Quality time with my wife Hadley and our Golden-Doodle, Savannah

How did you get to where you are today? I grew up a legit nerd in the 1970s, 80s and 90s. I loved words, then the internet, then the crazy idea of starting a business. And it’s still a thing. Putting those steps together has been an incredible journey. I have an awesome wife and three outstanding kids and a very patient God. Han shot first.

What do you love about working at Smirk? On the best days, we get to make people’s dreams come true.

When you first meet Caleb, you’ll probable realize quickly that he is horrible at dad jokes, is a nerd about technology and frequently does random projects such as learning how to tile his whole house.

Born and raised in Enid, Oklahoma, Caleb Roche is setting a new standard for how to create, connect, and inquest the business world. His inspiration and creativity stemmed from a mentorship with the former Oklahoma City bomber’s attorney. Learning the value of truth, dedication, and research, Caleb has taken his skills beyond courtrooms and incorporated them into business. He accomplishes every task with his extroverted personality and sincere care for the clients he encounters. Caleb looks forward to getting to know those he has the opportunity to meet and is excited about what the future holds.

Caleb’s passion is to help grow others business and provide the best customer service possible for each client he encounters. He gives you the time, detail and attention that you would receive with a full-time firm.

Caleb is Content Contributor for the Smith and Wiggins Show, which he makes several appearances on every year. Check out his latest appearance here!

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It all started when…

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