Hubspot Publishes 2019 Instagram Engagement Report

Instagram is always changing, whether it’s algorithm updates or new best practices, it can be difficult to stay on top of everything that's coming out with this important social media platform.

Luckily for us— Hubspot has got a ton of data. They partnered with the analytics experts at Mention to bring us the latest Instagram analytics. Throughout this report, you’ll learn how successful businesses are using the platform, and what you need to know to stay ahead in 2019.

Hubspot collected a huge amount of social media data for the report. (They observed trends about engagement rates, hashtags, and other insights that matter to both brands and marketers by analyzing over 48,065,964 Instagram posts and 306,278 of the top users!)

Key Findings/Takeaways from the report:

  • Video posts receive more than 2x more comments than other types of posts

  • Tagging more than 5 users in a post does not increase engagement rates

  • The average Instagram post contains 1.014402684 hashtags

  • 46.6% of Instagram users have less than 1000 followers

Caleb Roche

Born and raised in Enid, Oklahoma, Caleb Roche is setting a new standard for how to create, connect, and inquest the business world. His inspiration and creativity stemmed from a mentorship with the former Oklahoma City bomber’s attorney. Learning the value of truth, dedication, and research, Caleb has taken his skills beyond courtrooms and incorporated them into business. He accomplishes every task with his extroverted personality and sincere care for the clients he encounters. Caleb looks forward to getting to know those he has the opportunity to meet and is excited about what the future holds.